Hey folks, UPDATE: Consistent with my earlier pledge to maintain the lower price of "The Law of Self Defense, 2nd" through the delivery of the verdict in Florida v. Zimmerman," I've decided I will NOT match Amazon's much higher price until that time. If Amazon calls me on this, I'll deal with it.

That verdict is, I think, imminent, however, so if you're on the edge of buying . . . well, as BDLR would say about the evidence in this case, "YOU decide." :-)

Those of you who have put books on Amazon will know how this works, but for those who haven't I thought I'd take a moment to explain why the price of "The Law of Self Defense, 2nd" is about to go up substantially.

When Amazon carries your book, they still allow you to sell the book yourself, in parallel with them.

But they do NOT allow you to sell the book at a lower price than they do. (Also, by the way, they pay me the same amount for each book they sell regardless of the price--if they charge $100 per book or $1 per book, I get the same amount per sale, regardless.)

That's understandable--if the book is $50 on their site, but you sell it for $25, they end up doing all the promotion, etc., but you get all the sales. Not really fair.

So, whatever the Amazon price is, my price needs to be the same or HIGHER. Click image below for Amazon rule:

Screen Shot 2013-07-12 at 9.54.27 AM

I have been selling the book at the same $33.18 that Amazon was pricing the book at.

Today, however, Amazon raised their price of the book to $44.95.

As a result, I'm contractually obligated to match that price.  I'll have to do so by tomorrow.  I will, however, continue to honor any outstanding discount coupons, such as the LOSD2-NRA for NRA and IDPA members, and the LOSD2-LI for followers of the Legal Insurrection blog, as well as provide free shipping

If you know anyone who is on the cusp of buying, please give them a heads up, the price is going up >$10 effective tomorrow.


Andrew, @LawSelfDefense